There are few platforms that support 360° photos. Facebook, to take up less space on the servers, uses a compression algorithm that literally kills the quality of the photos. For this reason, for uploading 360° photos there are only TWO valid platforms, in my opinion.


One is VeeR VR


The other is Kuula.

Kuula is very simple to use. To sign up, it takes less than a minute, or you can simply sign up with Facebook. A brief description, link to the site, if there is, a photo and you can start.

On the Kuula homepage you can find the most popular featured photos and, if you want, you can search for something specific using the filters provided or by searching by hashtags.

To upload a photo is very simple. Click on "Upload", select the photo and write a description, where you have to put also the hashtags, there are few simple filters offered by Kuula (if the photo needs color correction etc., it must be modified before uploading it), the headling (is the starting point of the photo when it's opened) and the lens flare.

Sometimes it is possible to improve the shot adding the the lens flare to give a particular effect to the photo. Kuula gives the possibility to add it at any time and you can choose the type of lens flare and its direction.

There is also the Tiny Planet option. Unfortunately, here I admit I was a little disappointed. The Tiny Planet effect is a small planet. When you set up the Tiny Planet effect, you decide all the directions and the final effect. And the photo in Tiny Planet that will be that only, with no possibility of interaction.

In my opinion, it is a big limitation because the effect is very cool and with the possibility to make screenshots, it would be really interesting. Maybe in the future this function will be developed better.

Once uploaded the image, we have a menu of interactions from which we can put the image in full screen, we have the cardboard view (which will open the store to download the app of Kuula), we can modify the image, or its description, and we can share it. Plus we can like and comment it.

For the sharing there are, for now, few possibilities. Only Facebook and Twitter for social medias (your own photo can be shared on Facebook directly as a 360° photo), you can make a snapshot that captures the part of the image framed in that moment and the embedding.

Embed is a very useful function for those who want to incorporate 360​​° images on a website.

In my case it was really useful, in fact both in the 360° camera and in the 360​​° photos page, all the photos are embedded using Kuula.

This function generates an HTML/Javascript code that can be added in the code of your website. And, a difference of VeeR VR (there is the Embed function even there), the code can be customized without knowing the various programming languages. In fact we have a preview of how the image will be displayed on the site, at the bottom the code generated to copy and paste, and on the right there are the changes. You can change the height and width, allow or not the possibility to put the image in full screen, activate the automatic rotation (and possibility to invert it), choose the position of the Kuula logo and its size.

The Kuula logo is applied to all photos (for obvious reasons), but it can be removed and replaced by a personal one if you subscribe to Kuula PRO.

Kuula PRO has a cost of $ 8/month and, in addition to customizing the logo on the photos, gives other benefits. There is the possibility to do batch uploads, and to add photos as Not Listed so you can only see them with the people you want, and enable/disable VR mode.

Personally, I think that the only useful feature of Kuula PRO is the custom logo, but if someone needs to upload a batch of photos, this solution is not even that expensive.

In case anyone has been interested, this is my profile of Kuula where I uploaded some photos. I recommend you take a look on the Kuula's home to see other photos because I saw really stunning pics.

There is also the Kuula app for smartphones. Here I must admit I was disappointed. The app is exclusively in VR and requires a VR cardboard to be used. Once opened we have a menu to choose the category of photos we want to see (there is no search function). The app can be linked to your account to view your content.

One of the biggest problems, in my opinion, is that the Kuula app needs an external trigger or tap on the screen to interact with the photos. So if you have a cardboard without the joypad and if the cardboard has no physical buttons to press as a trigger, the Kuula app is unusable.


This is really a pity because as a 360° photo sharing platform is among the best and does not fear the competition. However, the app must be reviewed.


Below you can find the QR code to scan to download Kuula VR from the store or click on it to open the link

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